{"id":21,"date":"2026-02-13T20:39:00","date_gmt":"2026-02-13T20:39:00","guid":{"rendered":"https:\/\/vcarepet.no\/?page_id=21"},"modified":"2026-03-04T13:59:04","modified_gmt":"2026-03-04T12:59:04","slug":"about","status":"publish","type":"page","link":"https:\/\/vcarepet.no\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n\n\t<section class=\"section vc-about-hero\" id=\"section_1162358228\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-2128468495\">\n\n\n\t<div id=\"col-1289472305\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1483972223\" class=\"text\">\n\t\t\n\n<h1>About VCare<\/h1>\n<p>Vital Care AS develops premium, science-led nutrition and health products for dogs and cats \u2014 designed to be simple to trust and easy to use. Headquartered in Norway, with fast distribution shipping from Sweden.<\/p>\n\t\t\n<style>\n#text-1483972223 {\n  text-align: center;\n}\n@media (min-width:550px) {\n  #text-1483972223 {\n    text-align: left;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1162358228 {\n  padding-top: 80px;\n  padding-bottom: 80px;\n  background-color: #F6F7F8;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_5711866\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle\"  id=\"row-71574560\">\n\n\n\t<div id=\"col-2076752020\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Who we are<\/h2>\n<p style=\"opacity:.85;max-width:560px;\">\nVital Care AS is an international company headquartered in Norway, committed to making pets healthier and happier through safe, high-quality and scientifically formulated products.\n<\/p>\n<p style=\"opacity:.85;max-width:560px;\">\nWe work with long-term partners and premium raw material suppliers, combining Nordic research-driven standards with strict quality management.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-889070468\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3>What we focus on<\/h3>\n<ul style=\"line-height: 1.9; opacity: .85; margin: 0; padding-left: 18px;\">\n<li>Documented ingredients and clean formulations<\/li>\n<li>Clear benefits by need: skin &amp; coat, digestion, heart health, oral care<\/li>\n<li>Quality-first sourcing, controlled storage and reliable distribution<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_5711866 {\n  padding-top: 70px;\n  padding-bottom: 70px;\n  background-color: #ffffff;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section vc-about-founder\" id=\"section_1783783080\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle align-center\"  id=\"row-868988796\">\n\n\n\t<div id=\"col-2022453754\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>Founder Story<\/strong><\/p>\n<p>VCare is an emerging global brand originating from Norway. Dr. Frode Brakstad is the initiator and founder of the VCare brand, as well as the co-founder of the Norwegian brand Vitality Innovation and the core developer behind its key products.<\/p>\n<p>With decades of dedication to the field of animal nutrition and health, he combines profound scientific expertise with a genuine passion for animal wellbeing. During the 1990s, Dr. Brakstad served as Research Manager of Hydro Agri Europe\u2019s Department of Product Formulation and Application, including Animal Nutrition. In this role, he led advanced research and product development initiatives at an international level, translating science into practical and commercially viable solutions.<\/p>\n<p>In 1996, he was awarded The Research Council of Norway\u2019s Award for Outstanding Application of Research, recognizing his ability to transform scientific excellence into impactful innovation.<\/p>\n<p>Dr. Brakstad later served as Chief Scientist at SINTEF, one of the largest independent research organization in North Europe, where he among many project also collaborated with Aker on scientific research projects.<\/p>\n<p>Growing up in Norway shaped his strong belief that pets are family. Guided by the principles of scientific care, equal companionship, and harmony with nature, he has devoted his career to transforming rigorous research into every VCare product.<br \/>VCare rejects blind commercialization and instead focuses firmly on the true needs of pets. Each product reflects a commitment to science-driven solutions infused with care \u2014 nurturing every moment shared between pets and their families.<\/p>\n<p>Today, this founding vision and professional integrity continue to guide VCare\u2019s development. From its Norwegian roots to its global expansion, VCare moves forward with confidence, earning the trust and appreciation of pet owners worldwide.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1547707140\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-248845905\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vcarepet.no\/wp-content\/uploads\/2026\/03\/Dr.-Brakstad.png\" class=\"bg attachment-cover size-cover\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-196876307\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<p><!-- Replace with founder photo of Dr. Frode Brakstad (clean portrait, neutral background). --><\/p>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-196876307 {\n  width: 60%;\n}\n#text-box-196876307 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-196876307 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-248845905 {\n  padding-top: 320px;\n}\n#banner-248845905 .banner-bg img {\n  object-position: 50% 25%;\n}\n@media (min-width:550px) {\n  #banner-248845905 {\n    padding-top: 99.99%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-1220265808\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1220265808 {\n  padding-top: 5px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1721245812\" class=\"text\">\n\t\t\n\n<p>Dr. Frode Brakstad<br \/>\nFounder of VCare<\/p>\n\t\t\n<style>\n#text-1721245812 {\n  font-size: 0.75rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1783783080 {\n  padding-top: 70px;\n  padding-bottom: 70px;\n  background-color: #F6F7F8;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section vc-about-partnership\" id=\"section_769852120\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle align-center\"  id=\"row-151843959\">\n\n\n\t<div id=\"col-1119078257\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Built on trusted sourcing<\/h2>\n<p style=\"opacity:.85;max-width:560px;\">\nWe believe trust comes from consistency: reliable sourcing, documented raw materials and products designed for everyday routines.<br \/>\nThat\u2019s why we work closely with long-term partners, including <strong>Aker BioMarine<\/strong> in krill sourcing and collaboration.\n<\/p>\n<ul style=\"line-height:1.9;opacity:.85;margin:0;padding-left:18px;\">\n<li>Strategic collaboration and long-term quality focus<\/li>\n<li>Controlled handling and distribution from Sweden<\/li>\n<li>Clear structure that makes products easy to choose<\/li>\n<\/ul>\n<p style=\"opacity:.7;margin-top:14px;\">\nPartnership agreement signed <strong>May 30, 2023<\/strong>.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-837372494\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1883959886\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"626\" src=\"https:\/\/vcarepet.no\/wp-content\/uploads\/2026\/02\/4072e43e81a5a8bc9e36a3a83114a8a6.jpg\" class=\"bg attachment-cover size-cover\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-79371709\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<p><!-- Optional: keep empty or add a short caption in UX Builder if needed. --><\/p>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-79371709 {\n  width: 60%;\n}\n#text-box-79371709 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-79371709 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1883959886 {\n  padding-top: 260px;\n}\n#banner-1883959886 .banner-bg img {\n  object-position: 50% 50%;\n}\n@media (min-width:550px) {\n  #banner-1883959886 {\n    padding-top: 420px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_769852120 {\n  padding-top: 70px;\n  padding-bottom: 70px;\n  background-color: #F6F7F8;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section vc-about-logic\" id=\"section_392299227\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1345991775\">\n\n\n\t<div id=\"col-921612320\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1160500635\" class=\"text\">\n\t\t\n\n<h2>The product logic<\/h2>\n<p style=\"max-width:760px;opacity:.85;margin:0 auto;\">\nThree series \u2014 one simple system: pure krill oil, targeted formulas, and daily essentials.\n<\/p>\n\t\t\n<style>\n#text-1160500635 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1571058461\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1571058461 {\n  padding-top: 18px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-center\"  id=\"row-292604047\">\n\n\n\t<div id=\"col-2011377501\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h4>Magicrill Pure<\/h4>\n<p style=\"opacity:.85;margin:0;\">\nPure Antarctic krill oil \u2014 naturally rich in phospholipids, EPA &amp; DHA, choline and astaxanthin.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-813891566\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h4>Magicrill Plus<\/h4>\n<p style=\"opacity:.85;margin:0;\">\nKrill oil base combined with functional ingredients to strengthen a targeted effect.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1456025776\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h4>Magicrill Basic<\/h4>\n<p style=\"opacity:.85;margin:0;\">\nEveryday care essentials built for ongoing routines \u2014 typically capsules, powders or tablets.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_392299227 {\n  padding-top: 70px;\n  padding-bottom: 70px;\n  background-color: #ffffff;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section vc-about-global\" id=\"section_1597087362\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1743180789\">\n\n\n\t<div id=\"col-332470400\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>International development<\/h2>\n<p style=\"max-width:860px;opacity:.85;\">\nVCare strengthens its global footprint through product development, strategic cooperation and participation in international industry exhibitions.<br \/>\nThis supports long-term collaboration and ensures we stay aligned with quality standards and scientific progress.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1597087362 {\n  padding-top: 70px;\n  padding-bottom: 70px;\n  background-color: #F6F7F8;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section vc-about-approach\" id=\"section_743123293\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle\"  id=\"row-530652619\">\n\n\n\t<div id=\"col-160881338\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Our approach<\/h2>\n<p style=\"opacity:.85;max-width:560px;\">\nWe build product lines around clear needs \u2014 and keep formulas clean, functional and consistent for everyday routines.<br \/>\nFrom coat quality and digestion to heart support and oral care, our goal is to help pet owners choose confidently.\n<\/p>\n<ul style=\"line-height:1.9;opacity:.85;margin:0;padding-left:18px;\">\n<li><strong>Clear structure<\/strong> \u2014 shop by need, series, and pet type<\/li>\n<li><strong>Simple routines<\/strong> \u2014 products designed for daily consistency<\/li>\n<li><strong>Quality-first<\/strong> \u2014 focus on documented ingredients and controlled handling<\/li>\n<\/ul>\n\t<div id=\"gap-825110042\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-825110042 {\n  padding-top: 16px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a href=\"\/science\/\" class=\"button primary is-outline is-medium\" style=\"border-radius:99px;padding:5px 20px 5px 20px;\">\n\t\t<span>Explore the science<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-587105473\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1643916424\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vcarepet.no\/wp-content\/uploads\/2026\/02\/6b0d29d02213e4bd9251877e68afc984-scaled.jpg\" class=\"bg attachment-cover size-cover\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-339414468\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<p><!-- IMAGE NEEDED: Lifestyle \/ pet + owner \/ calm premium. Avoid busy backgrounds. --><\/p>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-339414468 {\n  width: 60%;\n}\n#text-box-339414468 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-339414468 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1643916424 {\n  padding-top: 300px;\n}\n#banner-1643916424 .banner-bg img {\n  object-position: 61% 11%;\n}\n@media (min-width:550px) {\n  #banner-1643916424 {\n    padding-top: 420px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_743123293 {\n  padding-top: 70px;\n  padding-bottom: 70px;\n  background-color: #ffffff;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":20,"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":1743,"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/pages\/21\/revisions\/1743"}],"wp:attachment":[{"href":"https:\/\/vcarepet.no\/en\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}